Six-plus years ago, when Terry Grundt signed on with Lancaster & Associates, it was as if someone had narrowed his focus and widened his vision simultaneously.
“I already had 23 years in the home-building industry, and now there was this sharpening of my process into what could be done in window treatment with a company that seemed to offer everything for the high-end home,” he said.
“It was unsettling and exciting at the same time – I dove in.”
The association has been a considerable advantage to the designers, architects and buyers Terry assists each day. “Something new” is in Terry’s view nothing new as he has helped L&A in its responses to myriad custom requests and ideas for shades and draperies in challenging installations. Technology has also been shaping a new set of demands for automation which also showcases L&A’s 30 years of motorization experience.
“So whether a job is a new build or down-to-the-studs in a rehab, everything has to be thought out. Fortunately, Phil Clemmons and this company have been thinking about it for 35 years,” Says Grundt. “We collaborate in such a way that it appears seamless, and that just helps our clients manage a complicated process successfully.”
L&A’s expertise in motorization was recently showcased in a trade webinar, and Grundt expects more outreach this year as home automation becomes more and more in demand. Terry knows designers in particular are getting automation requests each week, and he shares that they also don’t have to become experts to sell the systems in their designs.
“We know how to design the systems, specify the components, integrate all manufacturers’ motors with controls — including wall units, remotes and apps for phones and watches – and install it all,” he shares. “And that’s just the automation component, so when you add in the luxury capacities of our workroom such as our draperies, shades and hardware, you are creating remarkable designs that respond to an owner’s touch.”
Grundt sees himself as more of a consultant than sales rep, as his clients are all licensed professionals who “know what they want.” He prefers to ask questions and offer suggestions when appropriate, and indeed has clients who will task him with providing the entire window treatment design, working from sketches and discussions. He splits his time between his desk, the workroom, job sites and industry events to support L&A’s mission to remain one of a very few “turnkey” firms in the U.S.’ ultra-luxe design market,
“At this level of design and expectation, we are all about providing the services and custom products that enhance our clients’ reputations,” he says.
“When designers and architects look like experts; making the impossible seem routine, we have done our job.”